Do Early Holiday Sales Benefit the Consumer?

christmasshoppingIt seems like every holiday season the sales come early. No sooner are the items from one holiday away before you find the aisles stocked for the next; some shops start doing these before the previous holiday has even passed. This is a practice that’s known in the retail industry as ‘creeping.” This applies mainly to Christmas shopping, but markets have begun to use this to capitalize on every ‘holiday’ from Valentine’s Day to Cinco de Mayo.

Customers complain about the practice, but still turn out in droves for the sales. In tighter markets, with more savvy customers looking for the deal, this is necessary for a lot of retailers to remain competitive. We all know that this helps the company’s bottom line by getting more shoppers in sooner for holiday deals, but does this practice help you, the customer?

Capitalizing on Creep – for Consumers

The obvious advantage to you as a shopper is that you can spend less throughout the year and avoid the jam a week before the holiday. This will help ensnare that you can get hot items that may sell out earlier, and allows you to save some stress at the holidays. However, there are hidden advantages to creep that may not have occurred to you.

1. Early holiday sales or extended the holiday season forces other retailers to do the same in order to remain viable. This leads to more choice for you at greater savings of time and money.

2. This practice allows consumers to pay cash for bigger items they may not be able to afford without using credit. Layaway is a great example of this benefit. Christmas sales in July or August allow you to reserve an item early at a sale price, pay cash for it in increments and have it on time for the holidays without accruing interest.

3. You’ll spend more overall on holiday shopping, but you’ll spend less each time and save stress by making smaller purchases over a longer period of time. Your gift recipients will be happy, and you’ll feel more magnanimous.

Websites like http://www.giftsforyounow.com/personalized-halloween-trick-or-treat-bags 234.aspx help shoppers by offer great prices throughout the year on items for every season, with deeper discounts close to the holiday. This means that you can get a great price on Christmas in July, and arrange to have the option of home delivery or shipping directly to the intended recipient.

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